內(nèi)容簡介* G) Z+ p" b% h* S
《產(chǎn)品設(shè)計與開發(fā)》全面介紹從市場機會識別到產(chǎn)品開發(fā),、量產(chǎn)交付直至退市的全生命周期內(nèi)的產(chǎn)品設(shè)計與開發(fā)方法,,是涉及市場分析,、客戶需求識別、功能設(shè)計、性能優(yōu)化,、量產(chǎn)交付,、工業(yè)設(shè)計、服務(wù)設(shè)計和軟件設(shè)計等一系列過程的一套結(jié)構(gòu)化產(chǎn)品開發(fā)方法,,從產(chǎn)品工業(yè)化的視角幫助讀者了解產(chǎn)品開發(fā)的工作內(nèi)容,、方法、工具和職能任務(wù),。書中每章都使用大量實例闡述工具與開發(fā)理念,。此外,該書使用一個真實的產(chǎn)品開發(fā)案例從頭至尾貫穿每一章,,并展示了大量實際交付材料作為讀者的實戰(zhàn)參考對象,。1 i1 d! d+ E/ c- }
《產(chǎn)品設(shè)計與開發(fā)》分四篇介紹產(chǎn)品設(shè)計與開發(fā)方法) I- H( J: v4 g8 [6 @
基礎(chǔ)篇:介紹所需的組織角色和基本方法。過程篇:該書的重點篇.介紹產(chǎn)品開發(fā)的主體過程,、重要工具及其應(yīng)用方式,。其他篇:介紹開發(fā)過程中始終需要關(guān)注的要素.輔助支持產(chǎn)品開發(fā)過程。特別篇:也稱設(shè)計差異化篇,,介紹六西格瑪設(shè)計的理念,,以及服務(wù)類產(chǎn)品和軟件類產(chǎn)品的開發(fā)方法。該書既可作為從事產(chǎn)品設(shè)計與開發(fā)的專業(yè)技術(shù)人員,、產(chǎn)品經(jīng)理和項目管理人員的實踐指南,,也可作為NPDP、PMP,、DFSS等考試和認證的輔助教材,。
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作者簡介; i) O( |4 I' v, C# B
精益六西格瑪黑帶大師、六西格瑪設(shè)計(DFSS)黑帶大師,、產(chǎn)品經(jīng)理國際資格認證(NPDP),、項目管理專業(yè)人士資格認證(PMP)、中國國際人才交流基金會(原中國國家外國專家局)認證講師,、中國百強講師,、項目管理專家、集成產(chǎn)品開發(fā)(IPD)流程建設(shè)專家,、體系建設(shè)專家,。曾服務(wù)于多家世界500強外資企業(yè),歷任創(chuàng)新與持續(xù)改善倡導(dǎo)者,、項目管理辦公室總監(jiān),、質(zhì)量總監(jiān)、體系建設(shè)總監(jiān),、項目組合管理負責人,、精益研發(fā)負責人,、流程體系負責人、設(shè)計團隊總負責人等,。具有豐富的培訓(xùn)與咨詢經(jīng)驗,,為多家行業(yè)企業(yè)提供專業(yè)咨詢和問題解決服務(wù),擁有強有力的現(xiàn)場改善和解決實際業(yè)務(wù)問題的能力,,培訓(xùn)精益六西格瑪,、新產(chǎn)品開發(fā)、項目管理,、流程體系等各類人才數(shù)逾萬人,。曾任泰科電子項目管理辦公室負責人,六西格瑪黑帶大師曾任遠景能源項目管理辦公室總監(jiān),,IPD總監(jiān),,六西格瑪黑帶大師曾任耐世特汽車亞太持續(xù)改善倡導(dǎo)者(總監(jiān)級),六西格瑪黑帶大師現(xiàn)任耐世特(中國)投資有限公司電驅(qū)動質(zhì)量總監(jiān),。, |7 C+ e1 k( z
) ?7 @$ E" q# e" n目 錄 ^* v% ~2 ?1 m U c9 N! M
章 緒論 ................................................................................................................................................ 1
- o K. |" f; `- s, g; p1.1 產(chǎn)品與產(chǎn)品開發(fā) .................................................................................................................... 1+ P; E; u- J0 A+ |
1.2 產(chǎn)品開發(fā)過程的特征 ............................................................................................................ 2
2 T& i+ D1 s: l/ g! G1.3 評價產(chǎn)品設(shè)計與開發(fā)的指標 ................................................................................................ 38 ^5 V4 T$ ^4 l/ V; F
1.4 產(chǎn)品開發(fā)的工具集 ................................................................................................................ 8# P: q* w. s+ l' A( h+ W1 o, D
第2 章 產(chǎn)品開發(fā)的組織與角色 .............................................................................................................. 10
; L k+ w# M) |* Y; d0 Z2.1 產(chǎn)品開發(fā)的組織特征 .......................................................................................................... 106 i: i( ^* C* R$ F! R7 ^
2.2 技術(shù)或產(chǎn)品開發(fā)的必要環(huán)境 .............................................................................................. 11
& ?" f7 O+ k0 i' C* L2.3 產(chǎn)品開發(fā)的組織形式 .......................................................................................................... 13
" s( K' T0 U: D9 m" ^0 p2 J2.4 必要的角色 .......................................................................................................................... 14
3 h8 f3 s0 j/ \' s* w: e2.5 典型挑戰(zhàn)與應(yīng)對 .................................................................................................................. 16' E- E W7 U& O' R$ z- M
案例展示 ....................................................................................................................................... 19
9 h8 \7 c; D$ h$ w+ H第3 章 產(chǎn)品規(guī)劃 ...................................................................................................................................... 21# E2 S* a1 C# H* y
3.1 產(chǎn)品戰(zhàn)略與平臺規(guī)劃 .......................................................................................................... 21
$ W5 L5 f4 `; w/ T% D3.2 產(chǎn)品開發(fā)路線圖 .................................................................................................................. 235 Y! W$ b. M; d) @
3.3 產(chǎn)品架構(gòu)設(shè)計 ...................................................................................................................... 25
8 f9 N3 f# S; k3.4 產(chǎn)品開發(fā)類型 ...................................................................................................................... 28
) v7 C8 A1 L- \* H2 L3.5 開發(fā)資源準備 ...................................................................................................................... 31 W1 ]- I0 Q% ^8 S
3.6 技術(shù)準備與前期技術(shù)開發(fā) .................................................................................................. 33
' P( A; Q& X: e: G2 ]8 ?9 a案例展示 ....................................................................................................................................... 36$ R3 p8 |1 Z& R9 Q- y* A V# X
第4 章 產(chǎn)品開發(fā)流程 .............................................................................................................................. 40: v7 @1 E! R: v! x: b( T' _
4.1 產(chǎn)品開發(fā)的必要階段 .......................................................................................................... 40
. _0 O% X1 O- I5 j# Q( V4.2 典型的開發(fā)流程 .................................................................................................................. 43
7 S; y& B; p& ]( W4.3 開發(fā)階段的任務(wù)與交付物 .................................................................................................. 50
2 x* t5 i+ ~/ {; t4.4 開發(fā)流程的建設(shè)與管理 ...................................................................................................... 59- O, E) y+ u4 X1 |/ ^, }; Y
4.5 開發(fā)流程的實踐 .......................................................................................................... 60/ ~( R& W5 x$ k1 K+ a3 s" U6 t
案例展示 ....................................................................................................................................... 62
+ V. z; o! ]* G第5 章 項目管理 ...................................................................................................................................... 69
+ P1 P$ b6 q: p& s5.1 項目管理與產(chǎn)品開發(fā)的關(guān)系 .............................................................................................. 69
7 H0 Z0 h( Z r7 F" w' Z' S5.2 項目管理的核心理念 .......................................................................................................... 71
x1 E+ u" y& _$ [7 [# G5.3 項目的基本屬性與評價方法 .............................................................................................. 73
* ?# m' i% h$ ~6 U: ?! k4 {5.4 典型的項目文件 .................................................................................................................. 75% [3 l$ ?, w9 ]3 g u g
5.5 項目執(zhí)行與評價 .................................................................................................................. 80
8 C! g4 H0 u# f" c案例展示 ....................................................................................................................................... 82
$ n6 e4 d0 w/ E( v- y* u$ f$ y第6 章 需求管理 ...................................................................................................................................... 89
8 }4 `8 x9 `, w6.1 產(chǎn)品開發(fā)需求 ...................................................................................................................... 89
2 u; R1 l* m9 @: E/ X( |, Z9 W8 J6.2 需求管理與卡諾模型 .......................................................................................................... 92, z" s( w# R) n r7 b9 E2 y! z
6.3 需求的翻譯,、分解與傳遞 .................................................................................................. 95
) Q$ H: E' |3 p) {0 U( S9 g, S5 r4 D6.4 產(chǎn)品需求文件與質(zhì)量功能展開 .......................................................................................... 976 [) [6 a+ B) D
6.5 需求實現(xiàn)的評價標準 ........................................................................................................ 102* R. U$ |5 L% t' C
案例展示 ..................................................................................................................................... 1033 b+ A+ m7 A* _0 U: w4 g
第7 章 市場信息收集 ............................................................................................................................ 108
! ~5 i* N; ?+ g% q. l, M7.1 市場信息與市場細分 ........................................................................................................ 108- e; W9 f8 D, Z$ n1 e9 j' L
7.2 市場信息收集的方式 .........................................................................................................111
1 U0 {# o1 a q7.3 處理市場信息的工具 ........................................................................................................ 113
9 O8 F" m, u" A; b y7.4 市場信息評價與驅(qū)動 ........................................................................................................ 120
5 y5 w, O9 {* I- X案例展示 ..................................................................................................................................... 1237 H8 v, ?8 m& i. a% E2 q* N
第8 章 創(chuàng)意過程 .................................................................................................................................... 127
# ?" J7 I) }# Z: K! ~8.1 需求理解與創(chuàng)意階段 ........................................................................................................ 127
4 d9 N- O! |% \4 g/ ]( q$ y8.2 創(chuàng)意階段的典型過程 ........................................................................................................ 130
5 N9 V% w( s' @+ u8.3 常見的創(chuàng)新工具 ................................................................................................................ 131& V5 }$ u) @% ]4 o
8.4 概念設(shè)計 ............................................................................................................................ 142- X2 F# Y/ E4 m. |3 i
8.5 從方案列表到概念設(shè)計列表 ............................................................................................ 144
* @% ~3 Y A& j; A案例展示 ..................................................................................................................................... 148# D8 R' w4 S6 j# l- V
第9 章 概念選擇 .................................................................................................................................... 1509 N/ C% j H) Z
9.1 概念選擇的標準 ................................................................................................................ 150
% I7 n9 W$ H4 R% }% l9.2 概念選擇的方式 ................................................................................................................ 152
/ [" c( g7 C& ^( t2 h1 N( T9.3 概念選擇矩陣的應(yīng)用 ........................................................................................................ 153
7 j' g2 y$ C5 ?6 o9.4 概念選擇的輸出和后續(xù)規(guī)劃 ............................................................................................ 158
0 x& L+ Q- P: r7 x9.5 低水平概念設(shè)計與架構(gòu)設(shè)計 ............................................................................................ 1598 @6 q- X: R$ }8 B1 Y, F; ?# Q
9.6 逆向工程 ............................................................................................................................ 1626 P5 p" a0 v9 g2 n% T C5 `0 B
案例展示 ..................................................................................................................................... 165' X, v1 L5 }& p0 o2 b
0 章 功能初步實現(xiàn) .......................................................................................................................... 168
$ I0 z4 y- q' o- ?10.1 產(chǎn)品功能列表與關(guān)鍵特性 .............................................................................................. 168
# E$ l7 n5 D* V1 M: n/ ~10.2 公理設(shè)計 .......................................................................................................................... 170
( g& l/ ^2 {# z$ R10.3 設(shè)計評估與失效模式分析 .............................................................................................. 176! ~# P( v$ d/ Y3 X# a! w7 }7 Y
10.4 產(chǎn)品詳細設(shè)計 .................................................................................................................. 1822 k7 V6 n3 z+ w6 j7 j+ ~
10.5 實物類產(chǎn)品的詳細設(shè)計步驟 .......................................................................................... 184
& w' f1 ~3 j# X, D/ j10.6 物料清單 .......................................................................................................................... 1921 k) l0 N; j- p
案例展示 ..................................................................................................................................... 195' H1 J1 }2 M$ w4 \8 z2 L( @1 x
1 章 產(chǎn)品原型與評估 ...................................................................................................................... 211
* z4 b! ~6 y6 O [* _6 h11.1 制作產(chǎn)品原型 .................................................................................................................. 2113 Q+ h# \4 P% |# [' E1 k
11.2 非功能原型與功能原型的差異 ...................................................................................... 213' \* V7 }, g s; c. u
11.3 產(chǎn)品原型的初步評估 ...................................................................................................... 216; b, Y0 C/ a+ E, Z" }
11.4 MVP 的概念 .................................................................................................................... 218; c; G+ u: h: T* C0 e2 B/ P7 F! e
案例展示 ..................................................................................................................................... 220
+ C' L& F0 V. y5 z, D4 F2 章 測試驗證與優(yōu)化 ...................................................................................................................... 2287 z5 l8 j$ [2 Z- n5 J
12.1 需求分解與測試驗證規(guī)劃 .............................................................................................. 228
# G% ?1 Q# r7 g9 i4 L12.2 V&V 模型介紹 ................................................................................................................ 230
# k+ D& w9 K# O4 p12.3 測試驗證的規(guī)劃與實施 .................................................................................................. 233 ?0 X1 {7 a( I$ X$ X6 x
12.4 評估測試驗證的結(jié)果 ...................................................................................................... 238% N$ L9 S) J$ |" B+ q: p) s3 D
12.5 優(yōu)化產(chǎn)品的性能 .............................................................................................................. 239, n/ H B/ t, P! o. B) L
12.6 應(yīng)用統(tǒng)計學(xué)在驗證優(yōu)化過程中的應(yīng)用 .......................................................................... 241) _# M# p3 m6 G* B
案例展示 ..................................................................................................................................... 245
% S, q$ t6 w' O, T' n* e8 @3 章 試驗設(shè)計與穩(wěn)健性設(shè)計 .......................................................................................................... 250
6 v4 S, }: k( P* t, o13.1 試驗設(shè)計的基礎(chǔ)介紹 ...................................................................................................... 2501 U+ @8 c, m# `) E
13.2 試驗設(shè)計與產(chǎn)品性能優(yōu)化 .............................................................................................. 255
- h$ x+ u2 u. z- c5 M13.3 試驗設(shè)計的常見類型與應(yīng)用 .......................................................................................... 261
( }, N$ c% X* P2 S* ^ O13.4 穩(wěn)健性與穩(wěn)健性設(shè)計 ...................................................................................................... 265
% h/ L. l7 e, `9 L9 @8 ?# U13.5 田口試驗在穩(wěn)健性設(shè)計的應(yīng)用 ...................................................................................... 267
3 Z% k+ g% z. B' {0 p7 P案例展示 ..................................................................................................................................... 273
. t' s+ N0 H: f% d- t: |4 章 產(chǎn)品可靠性設(shè)計 ...................................................................................................................... 279! X9 V- Y: T- u( P
14.1 產(chǎn)品可靠性與質(zhì)量的區(qū)別 .............................................................................................. 279
9 ~ }* j2 b/ `& Q+ b14.2 規(guī)劃可靠性設(shè)計 .............................................................................................................. 281
6 k4 S! ]3 F; z+ [9 Z2 P( j) i: [14.3 可靠性框圖與模型分析 .................................................................................................. 284
6 M8 l: h4 q/ W. F7 R14.4 可靠性驗證與加速壽命試驗 .......................................................................................... 292
" y' S# W& d. e8 @14.5 如何評價可靠性設(shè)計 ...................................................................................................... 3014 U& [/ K1 T$ }4 G: k u
案例展示 ..................................................................................................................................... 304* V5 {2 _# q+ {% \- a. d3 O
5 章 工業(yè)設(shè)計 .................................................................................................................................. 307. `4 e+ j4 B: U; N/ h
15.1 工業(yè)設(shè)計的分類 .............................................................................................................. 307
0 D9 f8 q' Y0 ~7 |2 h3 m15.2 工業(yè)設(shè)計與工程設(shè)計的區(qū)別 .......................................................................................... 309! C' E: n3 m7 a. M& U
15.3 外觀設(shè)計和界面設(shè)計 ...................................................................................................... 312: ]2 Y4 z$ X1 ~) Q
15.4 工業(yè)設(shè)計對產(chǎn)品的影響 .................................................................................................. 317
; [. I- O0 H, | ]" t: C) O15.5 評價工業(yè)設(shè)計的方式 ...................................................................................................... 3209 C8 W$ O' v+ O I0 `% {7 V& f7 W9 B
案例展示 ..................................................................................................................................... 3227 o) _# I |. q, L
6 章 DFX ........................................................................................................................................ 3241 _; H4 W0 Z" h# l! l: a, g& Q
16.1 DFX 理念 ......................................................................................................................... 324
! ]6 y9 O4 v L* i% m3 @16.2 面向生產(chǎn)制造的設(shè)計 ...................................................................................................... 3258 ?! j$ |# { y5 T4 R. Z+ d; \2 f9 y9 G
16.3 面向測試的設(shè)計 .............................................................................................................. 332
' C( W. z/ i c$ e/ V16.4 面向環(huán)境的設(shè)計 .............................................................................................................. 334
. \+ j! D1 P5 h; p6 C" |: w16.5 面向六西格瑪?shù)脑O(shè)計 ...................................................................................................... 337, e/ J6 H( P* p/ O
案例展示 ..................................................................................................................................... 339
# |" T9 S. ^7 Z8 h/ ?! x! V7 章 工業(yè)化過程 .............................................................................................................................. 3441 g- [1 V, ]+ V* H3 F$ t; g
17.1 公差設(shè)計 .......................................................................................................................... 344
- c4 I7 q" I. q2 } q8 Y* S17.2 從黃金樣品到設(shè)計發(fā)布 .................................................................................................. 350
3 Z; J, x. ?; C7 Z4 g9 M) @$ T17.3 設(shè)計質(zhì)量對量產(chǎn)質(zhì)量的影響 .......................................................................................... 351% C' [; T2 ], o+ ` R; d- ]
17.4 設(shè)計發(fā)布與產(chǎn)品過程能力 .............................................................................................. 353
4 _" U; m+ k( s17.5 供應(yīng)鏈支持 ...................................................................................................................... 357. p/ c8 w' H4 Q. P3 l; t# l& k7 F8 B
17.6 生產(chǎn)件批準程序 .............................................................................................................. 360! I+ F/ C; n: @7 {0 x' }/ C% d" x
案例展示 ..................................................................................................................................... 362
w" D5 Q1 a7 Y8 ^) D5 E8 章 產(chǎn)品設(shè)計交付與量產(chǎn) .............................................................................................................. 367
" z- I4 |$ X9 ~1 ^3 k# [18.1 產(chǎn)品設(shè)計交付包 .............................................................................................................. 367
' a- n1 o& q) M5 e( S4 n18.2 量產(chǎn)后的提升規(guī)劃 .......................................................................................................... 369
5 |3 t3 K) I4 |3 m" C! P2 {18.3 產(chǎn)品設(shè)計與開發(fā)的最終評價 .......................................................................................... 372) ]6 w0 G( x l, c
18.4 客戶滿意度與平衡計分卡 .............................................................................................. 373
; r- V% G2 o; x案例展示 ..................................................................................................................................... 376 [! w9 \- Y/ E; p4 y* q( N
9 章 知識產(chǎn)權(quán) .................................................................................................................................. 384
- {6 P, S4 _" A" e5 d" Q( {19.1 知識產(chǎn)權(quán)對企業(yè)的重要性 .............................................................................................. 384* C4 g1 {. o' r& K
19.2 知識產(chǎn)權(quán)的分類 .............................................................................................................. 385
* d5 l8 s. Z( t* C0 ]( t; }* E19.3 知識產(chǎn)權(quán)策略和申請步驟 .............................................................................................. 389
' _- ?$ o4 [9 ~; e19.4 管理知識產(chǎn)權(quán)與常見問題的規(guī)避方式 .......................................................................... 3926 c# D: n) i3 R: J. Y
案例展示 ..................................................................................................................................... 394& _4 T( `. p) b3 e& c. t% _8 N
第20 章 產(chǎn)品的生命周期管理 .............................................................................................................. 398$ U. d" ~4 L+ `# |8 S8 d7 x0 O
20.1 產(chǎn)品生命周期管理與可靠性管理 .................................................................................. 398
, h3 a9 f: o2 {. f! x) b# F20.2 產(chǎn)品全生命周期與市場生命周期 .................................................................................. 4013 i7 P# n; C2 g, V- V7 N0 D9 Z% Q
20.3 企業(yè)在產(chǎn)品生命周期中的責任與應(yīng)對 .......................................................................... 4066 s5 ]5 ~* w2 f0 |2 N$ C7 M
20.4 實現(xiàn)可持續(xù)發(fā)展的生命周期管理與產(chǎn)品開發(fā) .............................................................. 4086 O' s# y- N7 W9 _6 m d
案例展示 ..................................................................................................................................... 409
6 n5 F* M8 B O9 p' Q' x9 q第21 章 六西格瑪設(shè)計 .......................................................................................................................... 412
7 H! K6 a- ~# x! {& B' M2 w21.1 關(guān)于六西格瑪與六西格瑪設(shè)計 ...................................................................................... 412
6 k9 W! \8 U& o3 a6 I2 k$ g7 C21.2 六西格瑪設(shè)計的主要模塊 .............................................................................................. 415
( D/ [- A1 _ O3 R( G21.3 六西格瑪設(shè)計的應(yīng)用流程 .............................................................................................. 417
+ p) ?" B' U! u% A4 c2 p9 K- X21.4 六西格瑪設(shè)計的發(fā)展趨勢 .............................................................................................. 420
9 x% v$ w" X3 C; C: Y9 _0 N第22 章 服務(wù)類產(chǎn)品設(shè)計 ...................................................................................................................... 422
$ @; D/ g, O+ B6 D# X/ o8 C0 X22.1 服務(wù)類產(chǎn)品的特征 .......................................................................................................... 422
3 h1 j, M8 {1 L! B$ v/ O3 ?22.2 客戶需求與開發(fā)理念 ...................................................................................................... 424: k8 ?* t M9 M; d9 o( y
22.3 服務(wù)類產(chǎn)品的開發(fā)過程 .................................................................................................. 426; n% t) p( {3 e4 B
22.4 服務(wù)類產(chǎn)品的評價標準 .................................................................................................. 428
\6 W* Q$ S2 G& W( h第23 章 軟件類產(chǎn)品設(shè)計...................................................................................................................... 4301 Y+ k0 S* m% L& T" \
23.1 軟件類產(chǎn)品的特征 .......................................................................................................... 4307 g0 t( }1 b7 W" m
23.2 與實物類產(chǎn)品開發(fā)的差異 .............................................................................................. 432* X! ~* h1 Z/ p- z
23.3 開發(fā)模型和敏捷方法 ...................................................................................................... 4348 c" J+ j, g$ l: g1 `6 z/ E9 i" y% w
23.4 軟件或系統(tǒng)的界面設(shè)計 .................................................................................................. 438
1 v% V2 L5 B" W7 b: i$ X23.5 嵌入式軟件與整合的開發(fā)模式 ...................................................................................... 443
1 d+ C1 c6 s2 _6 [' M) m關(guān)鍵術(shù)語表 ................................................................................................................................................ 445[url=]顯示部分信息[/url] ~* t2 R2 h# Y' V6 D6 ^8 u
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商品詳情
, k& R2 O3 z W以上信息為系統(tǒng)默認采集,圖書的定價,、商品主圖以詳情介紹為準,。書名:產(chǎn)品設(shè)計與開發(fā) 定價:128元 作者:繆宇泓 % M- P! k( T! J% o" i: x
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