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The commercial engineer’s desktop guide
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# Z# r9 j8 Q' s# V q商務(wù)工程師案頭指南3 n: k- u4 z% K
" a1 [0 A: \6 P7 u" Q* XThis Guide has taken a tour from some fairly broad commercial first principles7 e) R1 G: k; T" n: U
into the depths of contractual matters, different types of2 ?, y; B0 w! w6 _# u, E% M
commercial arrangements and on into the process of negotiation.The
! \. n Z2 P4 H- Ofirst chapters were exclusively concerned with hard-nosed business
6 H( A! a8 t, T1 E: Y. ^4 k- a, k( operformance (profit, cash,growth), the protection and exploitation of8 S" a3 l2 k3 h8 v- v9 K$ B; q
intellectual property and questions of risk.Passing, but essential, reference, X& o. _! N! L& p& Z3 ^
was given to the importance of delighting customers.Whether
# ]; p, d! N+ I5 p, {1 n2 k) Cwith regard to commercial team mates or with customers, Chapter 6
0 d. A$ z; a; |. [) Rexposed the importance of personal relationships in the success of
- H4 R& u o! {3 Zcommercial arrangements.This last chapter has expressed the criticality
$ Y: \1 L2 N( j/ {& K& R3 ~of sound personal relationships in the pursuit of successful negotiations.
2 w8 H' ]- ?+ K' N/ [It is perhaps appropriate to add the word ‘relationships’ to the2 o- q2 @% W7 T) i! h) A( A' P
commercial key words list of profit,cash,growth,intellectual property,& P- X3 G) N$ l- E6 Y
risk and contracts. But as a final reminder of the enduring, underlying% i6 |* X$ C- F6 D! X# Y9 [
objective, the last word may safely be left to Mr Micawber: ‘Annual
0 n* N+ N4 o8 v1 t, Oincome £20.00, annual expenditure £19.96, result happiness.Annual
; Z; S1 e- {0 g% x/ r8 w! kincome £20.00, annual expenditure £20.06, result misery’! |
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