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The commercial engineer’s desktop guide
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: @+ C; c; L7 }7 N( H0 r* l商務(wù)工程師案頭指南1 }/ U+ h& R7 ?7 S( L
5 A3 {& C0 [- b" p" cThis Guide has taken a tour from some fairly broad commercial first principles
. T9 J" K/ S/ }$ x4 z2 |& a3 r( [into the depths of contractual matters, different types of* H; v: e2 Q, j7 N) P
commercial arrangements and on into the process of negotiation.The
1 u1 I& ~! F' h ~; I% ffirst chapters were exclusively concerned with hard-nosed business4 ^0 s& c% ]' u- L4 y5 d1 c
performance (profit, cash,growth), the protection and exploitation of! Z' \' N2 N3 M8 K; S3 p- H
intellectual property and questions of risk.Passing, but essential, reference' X0 c2 i1 t7 a# _4 V) d+ ~
was given to the importance of delighting customers.Whether
* i: w& G1 ~8 G; pwith regard to commercial team mates or with customers, Chapter 6- S6 t/ ~! O( ?$ J' p
exposed the importance of personal relationships in the success of; z/ g# f4 J2 k% V( |
commercial arrangements.This last chapter has expressed the criticality
5 }: K: [3 Z) r0 `0 X/ N3 j* ^of sound personal relationships in the pursuit of successful negotiations.
% Z1 F% t+ _& X1 M8 T8 P: W. CIt is perhaps appropriate to add the word ‘relationships’ to the: \1 w& t& i! R7 z; p# m& M
commercial key words list of profit,cash,growth,intellectual property,+ j6 O- z) R4 X2 I
risk and contracts. But as a final reminder of the enduring, underlying8 `) u9 D6 I- T5 t; c% p
objective, the last word may safely be left to Mr Micawber: ‘Annual# ~3 m' L' V7 h, ?- ~
income £20.00, annual expenditure £19.96, result happiness.Annual
: a R1 L5 I( f4 kincome £20.00, annual expenditure £20.06, result misery’! |
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